Watch! Basetsana Kumalo Unveils New Ambassadorship Deal With A Luxury Car Brand. Nothing is as sexy as a woman driving a big car. It just screams, independence and confidence. In July 2020, we got to see Amanda Du Pont join the Girls With Big Cars club with her cool new Range Rover Sport valued at a whooping R1.6 Million. The actress and TV personality got the big whip as a gift, after she was unveiled as the latest ambassador for Land Rover South Africa.
Another female celebrity has just bagged more or less the same deal. Basetsana Kumalo, has been announced as the latest ambassador for Land Rover South Africa. The former beauty queen, TV mogul and author was also given a car as a welcome gift. She is now the official owner of a brand new Range Rover Sport Carbon Edition. How cool is it that the car, is the first of its kind in the country, and Bassie is the only one driving it. These are some epic high levels!
The car was delivered to Bassie, by Minnie Dlamini, who also holds her own when it comes to luxury cars. The media personality was surprised by a Jaguar IPace car for her 30th birthday in 2020. The electric car costs around R2 million, talk about a lucky fish! She was a perfect candidate to deliver the Rage Rover to Basetsana, who was overwhelmed with joy welcoming her new baby.
“It is the very first and only one in the country and it’s in my porte cochère. Delivered by the gorgeous @minniedlamini….it’s been an amazing day!!!Supremely proud and delighted to be the Brand Ambassador for #RangeRoverSport
#CarbonEdition, Basetsana gushed.”
An endorsement deal is always a win-win situation for both the brand and the ambassador. The ambassador gets paid to promote the product, and in many instances gets the product for free or at a discounted price. There are also other fringe benefits one gets as a brand ambassador. As for the brand, involving an ambassador is a cheaper way of promoting the product. Having a well known and influential personality like Basetsana as an ambassador also brings the much needed attention to the product or service you are offering.