Inspirational! Two Young South Africans Launch Their Own Instant Coffee Brand. Despite economical hardship, young people in this country continue to work hard and take up space in the business sector. In June this year, childhood best friends, Karabo Troy Makakaba and Katlego Mathibela launched their own instant coffee brand, Karabego.
Karabego is a new range of freeze-dried instant coffee made from green coffee beans shipped from Ethiopia and Brazil. The brand is a combination of the founders’ names, Katlego and Karabo.
In an interview with Business Insider, 27 year old, Makakaba said, he has been interested in the coffee industry since his days at university.
“I love coffee so much. This thing of buying other people’s coffee didn’t appeal to me so I figured, let me just create my own,” he said.
He then shared the idea with his partner, Mathibela, about a year ago, and she provided the push needed to create an actual product. After market research, the duo found a coffee company in Centurion that helped them source the green coffee beans from Ethiopia and Brazil they needed to start their business.
Thanks to social media, the duo said the response they have received since launching their coffee, far exceeded their expectations. They made their first deliveries in June, and word started to spread.