10 Smart Ways To Build Your Brand Using Social Media. Social media branding forms an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn. When it’s done correctly, it can and will help you connect to your target market in an optimal way.
Be Consistent Across Social Media Platforms
It is important to build a strong and consistent brand across all social media platforms. Be consistent with graphics, color, style and language, and even posting routine.
Post Relevant Content
Don’t post for the sake of posting. Keep social media posts relevant, meaningful and simple. Posting too frequently and posting ‘boring’ content are the main reasons people will unfollow and unlike brands.
Post often to create engagement with your audience. On Instagram we try to post twice a week, however we post almost daily through IG stories to stay connected with our followers.
Publishing killer content to your social profiles is important, but it’s only one part of the equation. A much faster approach is to leverage the audiences existing influencers in your industry have already built. Tag any influencers you’ve referenced when sharing content to your social media profiles.
Make It Visual
Users engage with social media posts that include images more than with posts that don’t include images. Add infographics, photographs and other visual images to posts and take advantage of Pinterest and Tumblr, which can be used to store and share visual content.
Use Social Campaigns To Promote Content
Keep in mind that, in an age of diminishing organic reach, paid campaigns, especially those run through native advertising platforms may be one of your better options for building your brand on social networks. A growing number of brands use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads.
Transparency is bedrock of any long-lasting relationship, so in the same way, giving customers a glimpse behind the scenes of brand can prove vital in establishing a healthy relationship. Use social media platforms to publish information that will help consumers understand the mechanics of a brand better.
Talk Like A Human Being
Now, that a brand’s personality has been identified, use that personality to build a brand people can trust. When it comes to social media, the method that has proved successful over time is to talk like a human being. Ditch the corporate-speak and converse with users like a human being would.
Tell a Compelling Story
Who doesn’t love a good story? Storytelling is central to human existence and, in fact, by telling someone a story it can have the powerful effect of getting them on board with a idea as it causes the listener to turn the story into their own idea and experience. In the same way, a brand can become more compelling by spinning a yarn about it. Involve customers in a brand story and they will engage with it.
Create Multiple Accounts for Different Areas
If your company is large enough or has a diverse set of products and/or services, it’s sometimes best to have multiple accounts. The advantages of having these different accounts include being able to hyper-focus your branding, cater to a specific audience and serve up relevant content.