10 Tips On Nailing It As A Social Media Influencer. Having a large following on a certain social media site doe not automatically qualify you to be an influencer. Just like any other job out there it requires research, hard work and some skills. The following tips can help you become a sought out social media influencer.
1. Find Your Niche
The influencer market is crowded. As the industry grows, this is only going to get more and more busy. Your first port of call on your journey to becoming a social media influencer is to find your niche. Find a corner of the internet that you can put your mark on, and create a space for yourself to build an audience.
2. Build your Brand
Working on building your brand is one of the most important aspects of being an influencer. You’re going to need to do your research, and figure out what you need to do to get the ball rolling.
Research the industry you’re going to attempt to be influencing. Who are the main influencers in the game? Which sorts of content are getting engagement within this industry? Where are the gaps? Could you work these gaps to your advantage and build your niche?
4. Be Consistent
One of the most imperative parts in being an influencer is that you’re consistent. Regularly post across all the platforms you’ve chosen to engage in. If you’re blogging, consistently post there. If you’re on YouTube, get ready to film videos consistently.
5. Have A Plan
Make a plan for how often you want to post, which types of content you’d like to cover and when you’re going to do it. Outline any seasonal events you may want to cover, while making a note of any national days could help you stay ahead of the curve and plan a little campaign at regular times.
6. Understand Technology
This means wising up on social media tactics and techniques like SEO. Search Engine Optimisation is the art of getting your blog or website to rank within the Google search results so that users can stumble across your content when searching for relevant keywords.
7. Put Your Personality Across
Your personality is your best asset as a social media influencer. Consumers don’t necessarily turn to influencers to see glossy advertisements of products, but rather genuine and honest reviews of things they could be interested in purchasing for themselves.
8. Don’t Fake It
Be yourself, be proud about it, and encourage people to follow you because they want to hear your voice. If you discuss in a way that you know is true to yourself, your target audience will trust your opinion as an influencer by understanding your honesty.
Follow fellow influencers and businesses within your chosen industry, follow back anyone who happens to follow you, research which Twitter community chats are happening and get involved weekly, engage with hashtags on Instagram, join groups on Facebook and promote your content in any way that you can.
10. Patience Is A Virtue
Being patient is a skill that you’ll need to learn if you’re serious about becoming a social media influencer. Patience will set you apart from the competition, help you be realistic about your goals and consequently, help you become an influencer.