Celebs Who Bagged The Most Lucrative Deals In 2017. This year our celebrities did the most as they scooped lucrative endorsement deals with major brands. This is a win win situation because it gives exposure to the brand and more ching ching to famous personalities. Check out the following who made 2017 their year to remember.
Media darling Bonang Matheba rules when it comes to endorsement deals. She launched an exciting partnership and app with leading South African mobile network Cell C. The app is the first of its kind and will curate exclusive content to subscribers and fans.
Thando Thabethe was announced this year as a Ciroc Vodka SA brand ambassador. The radio host Thando Thabethe took to social media to share her exciting news of joining her friend Cassper Nyovest as brand ambassador of South Africa’s Ultra Premium Vodka.
Nomzamo is one of the celebbs who have made 2017 their year. Among her many achievements this year, she sealed a massive deal with international cosmetics giant L’Oréal. She follows in the footsteps of former brand advocate Terry Pheto.
Hip-hop artist AKA was announced as the face of Reebok Classics Africa this year. He took to Instagram to share the news of his latest endorsement. “It gives me great pleasure to announce that I have signed a seven-figure deal as the FACE of @reebokclassics AFRICA. #ClassicAKA #ForeverClassic The first deal of its kind in South Africa… a game-changer,” he wrote.
The rapper shares numerous sponsored posts of himself and Mercedes-Benz. The Hell Naw rapper partnered with the brand earlier this year for its #GrowUpYourOwnWay campaign.
Riky Rick’s timing is always perfect. This past winter the rapper came through for men. Ricky knows that some men don’t take care of their skin when it comes to moisturizing their skin so he decided to collaborate with Vaseline to show men the light.
Pearl Modiadie also this year scored herself an ambassador deal with Optrex eye care. Pearl was also the first celebrity ambassador for the Shoprite Big Brand Beauty Extravaganza campaign. We can only imagine how much she got paid for that deal. Partnering with a major supermarket means big cheques and even more opportunities.