1. It’s unique
3. It solves a problem
4. It should attract investors
5. It fills a niche
If your idea for a business solves a very specific problem— one that only a select group of people need solved— you might be onto something big.
6. Good appraisal
People you don’t know say it’s a good idea. One simple way to find out if your business idea is worth pursuing is to ask people — specifically, people you don’t know — whether they think it’s a good idea.
7. It does well in the market
8. It’s easy to understand
This next strategy for testing your business idea needs little explanation: if your idea is easy to understand, chances are it’s more likely to succeed with prospective customers or investors.
9. You believe in your product
10. Everybody on your team agrees that it’s a good idea
Find a trustworthy person who does not agree with your idea and find out why before you go ahead with it. If they are able to talk you out of it, it probably wasn’t worth acting on.