Your relationship with your customers is just as important as any part of your business. The relationship has to be nurtured and the most of it by you. If customers become unsatisfied they can spread negativity about your business and that will affect it negatively.
Here are some tips on how to win customers over and keep them happy.
1. Respect your customers
Don’t come too strong on your customers; being patient with them gives them time to air out any concerns they might have and creates an opportunity for you to help resolve the issues and make them feel comfortable.
2. Give out Freebies
Freebies can be used to build tighter relationships with current customers, and give them a reason to reach out to new customers on your behalf.
3. Offer ongoing support
Never slow down on satisfying your customers; make sure you do everything you can to provide excellent services to your customers on an ongoing basis.
4. Treat them like partners
Make it clear that you want your customer’s feedback and that your business truly values them as a partner. Being transparent with your customers allows them to partake in improving your product for the future.
5. Start a newsletter
Some of your current customers will visit your business or website often and some won’t and you have to stay in touch with them. Put content in a newsletter or use email to communicate with them, it keeps you on top of their minds and generates new business on a regular business.
It doesn’t matter what kind of business you run, testimonials are among the best marketing materials. They demonstrate to new customers that they aren’t the first in line, others have tested the product and walked away satisfied.
7. Follow through on your word
Set realistic goals and make sure you meet them. Follow up on your promises it builds a feeling of trust and dependence with your customers. They’ll also know what to expect from you in the future.
8. The customer is always right
Create a customer service policy to show your customers they are always right. This policy will guide your business through its growth, from customer service to user experience and product development.
Workshops are a great opportunity to network offline, think not only what the customers want from you but what they’re interested in and what you can teach them that they don’t know already. Also sharing something that will heighten their enjoyment of what you sell.
10. Always say “Thank You”
Every thank you from your business should be specific to your customer. Kindness and gratitude for a customer’s business is a great way to further a long term long relationship with them.