For a business to be considered successful, it’s the business’ reputation they look at. Reputation good or bad comes from your customers, but there’s a thin line between wanting to please everyone and having a business that is respected for its principles. It is crucial to have a good business reputation whether you are starting up or you are maintaining what you already built because it determines your success.
If your business is new, set up guiding principles from the beginning. To your employees and your business partners, they should know and follow the rules of the company. This will help you in the long run because you built your business on a solid foundation.
2. Act quickly to customers
Your customers are very important to your business because without them you wouldn’t still be running one. It doesn’t matter how small the complaint seems, respond quickly and efficiently. Treat every customer fairly not depending on how each affect your business.
3. Contribute to your community
Be active in the community you do business in, not only to get new clients or get your name out there but this also makes them trust you and believe that you can help develop the community. Being involved practically is a better way of building stronger relationships than idle conversations.
4. Defend your business
You have to realize there are some customers who will go out of their way to be vocal about their dissatisfaction for whatever reason they might have. If a customer is not willing to talk to you about the problem they have but quick to tell everyone else, you have a right to set the records straight and defend your business.
You can write about your business, it’s a great way of demonstrating the depth of your expertise to a large number of people. Know your target market and stat relevant to that, and remember you want to keep it informative not promotional.
There are so many organizations that are interested in speaker, volunteer to speak at such functions to inspire others and getting your business out there at the same time. Identify a group of people who are your ideal customer, it makes it easier for you because you are speaking about what you know. Make it educational.
Preparing yourself is very important in building a good reputation. Know your audience if you are giving a speech don’t be late for your meetings and know what you are going to say, do a research on who you are meeting to show interest. Always carry your business cards.
8. Follow up
Every person you do business with, every person you have meetings with, make sure you follow up. Not many businesses do this so this can set you apart from other businesses. Take their business cards so that you can send them an article or a link you might want them to see. Being dependable will elevate you in doing business with others.
9. Get Certified
If the industry you are in certifies businesses, make yours certified. This will increase your validation in what you do. This shows how committed you are to being a professional. Put your certificates on your website and hang them in your office.
It doesn’t matter if you are starting up and you don’t have the budget, try and make your business look professional. Get someone to help you with designing your website or business cards. Carry yourself like a professional and dress accordingly. Update and check your website regularly, and double-check your documents before sending them.