We all have a look we set out to portray when we get dressed. Well that’s if you care about the perceptions created by your clothes. But unfortunately not all of us can pull off the same looks wearing the same clothes. Certain clothes look better with the shape, size and weight of a person. Although these factors are not boundaries of what’s acceptable in society and what’s not, but it’s rather about looking presentable, respectable and not turning heads for the wrong reasons. Being plus-size doesn’t mean you have to be ashamed of your weight, as long as you’re happy with it and you can dress appropriately for it. The problem sometimes comes when shopping for clothes because most shops don’t specifically cater for plus-size women. Finding something you like is not a problem but finding a size is.
1. City Chick
City Chic is all about the fashion. They are a plus size fashion brand that is bold, sexy, sassy & CHIC! City Chick is one of the leading fashion forward plus size clothing retailers catering for everyday curvy Street and fashion wear, to event dressing, clubbing and gorgeous plus size evening dresses in sizes 14, 16,18,20,22 & 24.
City Chick plus size, curvy, voluptuous teens and young women deserve to look stylish and feel beautiful all the time in their clothing, and we are here to show you that “fashion” is not only for the “skinny”. At City Chic they know how important fit, fashion and looking hot are. They fit every garment on our size 16 model ensuring every fit is flattering and of high quality and fashionability.
2. Captive 8 House of Fashion
At Captive 8, they believe that curves are meant to be celebrated and adorned with beautiful clothes and accessories. This is why they have created a range of captivating plus size designs that offer stylish solutions for day and evening wear. For too long voluptuous women have had to make do with what fits rather than what looks good. Captive 8 House of fashion caters specifically for women between size 16 and 24. Their clothes are specifically designed to flatter the fuller figure.
3. Heaven Lee Fashions
Heaven Lee Fashions is based in Edenvale, Johannesburg that manufactures plus size woman’s clothing from their premises. Their clothing has a reputation in the fashion industry as the most sought out range of fashionable plus size woman’s clothing for women of all sizes. Heaven Lee Fashions believes it’s not about looking slimmer it’s about looking your best by wearing clothes that balance your proportions and highlighting your favourite features. Heaven Lee believes that plus size women should not have to sacrifice fashion for fit. No matter the season, no matter the reason, there is something stylish for every woman here at Heaven Lee.
4. Miss Curvaceous Designer Wear
Miss Curvaceous is a small business started by Matsebo Aphane. It’s a label created specifically for the fuller figured and curvy women out there. Miss C creates beautiful garments for all occasions and seasons and wants all curvy women to be a part of the growing industry of plus size designer wear. Since there aren’t any designer clothing labels that are specifically making clothes for the fuller figured women, Miss Curvaceous has seen a gap and wants to take it to the next level. Miss C started in 2010 and has just been growing. There is no boutique as yet, but that is in the pipeline. they first want to grow as a business and want all curvy women to know of them, follow them and grow with them as they become bigger as time goes by.
5. Plus Fab
Inspired by the story of iconic South African women such as Saartjie Baartman, who were always shunned and even ostracized because their physical stature did not conform with the “norm”, Ouma Tema wants to take the fashion industry by storm targeting woman who are plus sized and are not really given options to fit their lifestyle where fashion is concerned. With this brand she hopes to bring out the fashionista in every plus size woman by offering clothes that accentuate as opposed to cover up. As the founding director of Plus Fab, she uses her experiences as a stylist, designer and passionate customer relations expect and public speaking to share her vision for a more fashionable/fabulous plus size community of sisters who are independent and proud of the body they are in.