5 Top Ways To Successfully Market Yourself As a Musician In South Africa
Promoting your music can be tricky when there are so many other talented artists and bands out there. But if you know how to promote yourself online and learn to make connections in person, you can be on your way to sending your music out into the world like a professional.
Follow the following steps for a successful music career…
1. Know Your Target Audience Well
Even the best music can get the worst response if it’s in the hands of the wrong fanbase. If you’re into Techno music, learn to tell the difference between Deep House, Tech House, and Electro. Understand what type of music you’re really creating and who that type of music appeals to most of all. This will help you reach out to fans, book the right venues, and sell your music the right way.
2. Brand Your Product
Though promoting your music is the most important thing, you have to realize that you’re promoting yourself as well. You should see that you’re not just a musician or a band member but that you are a product. This product has to be as appealing as possible, so you have to find a way to make your brand as unique and exciting as you can so that fans are excited about you and your music.
3. Invest Your Time In Gigging
Play live often and don’t worry about getting paid for every gig. You can always tell a difference between a musician who is in it for the money and a musician who is in it for the passion. Money-focused musicians whine about the fact that they can’t get club gigs that pay anything.
4. Post Content Regularly On Your Professional Website
We understand that your music is not getting radio play at the moment but another way to get people to listen to your music is non either than getting the music out there and thanks to technology, you can now have your own website and publish your music. People we definitely recognize you.
5. Have Business Cards
Be More Than A musician. Market yourself as a business to business musician . You would think that most musicians would know this. You may be the greatest drummer, guitar player, and or bassplayer out there, but the reality is… there are many like you. Always have a business card where people can easily contact you at any given time. People will take you more seriously when they see how you value yourself.
