Another One: Nivea Under Fire Over Skin Bleaching Advert
Another One: Nivea Under Fire Over Skin Bleaching Advert. Just a few weeks after Dove got in trouble for their controversial ad, another beauty cosmetic brand falls in the same scandal. Nivea is at the centre of a racism scandal, following an advert which shows a black woman using what looks like a skin lightening cream.
The same as Dove people were not impressed and took to social media to air their grievances. Africans are proud of their skin tone, but some of these international products keep on imposing skin bleaching ideas on the African market.
#Nivea is at the centre of a racism scandal, following this advert which shows a black woman using 'skin lightening cream'. Thoughts? pic.twitter.com/58A43axE51
— The Voice Newspaper (@TheVoiceNews) October 18, 2017
Firstly we are not forced to buy it and there is a huge market for hopefully dermatologically tested and safer options.
— STOP ALBINISM KILLINGS (@kuliroberts) October 18, 2017
Someone please tag #Nivea, we just wanna talk š³š³š³ !!! https://t.co/e34P9qhLQ0
— Thembisa Liyema Nxumalo (@tembisa) October 18, 2017
What is wrong with the skin we already have? #takeitdown @niveauk @NiveaAustralia #Nivea pic.twitter.com/JeM808Sqw1
— KingsManš (@jMyersIV) October 17, 2017
#Nivea please we don't need to be fairer to look younger or prettier. Take your beauty standards and š³ļø. pic.twitter.com/vEbBZyFcIK
— Naa (@OyooQuartey) October 18, 2017
Dear @niveauk @NIVEAUSA and all other #Nivea out there… This is not how to market in Africa. We didn't want 'FAIRER SKIN' thank you. pic.twitter.com/qBtYvfLNpA
— FOLA FOLAYAN (@TheFavoredWoman) October 18, 2017
@NIVEAUSA @niveauk please remove this billboard you're putting up all over Ghana (and I'm pretty sure all over the continent) #nivea pic.twitter.com/cGFQdHP3eg
— Horatio Batemanāļøāļø (@mny_mrk) October 18, 2017
