Love life
loveLife is South Africa’s largest national HIV prevention initiative for young people. We combine a sustained high-powered campaign with nationwide community-level outreach and support programmes to promote healthy, HIV-free living among South African teens.
loveLife launched in late 1999 as a joint initiative of leading South African non-government organisations and the South African government, in partnership with several private foundations and the private sector with one shared goal: to turn back the tide of the HIV/Aids epidemic, and the associated epidemics of teen pregnancy and sexually transmitted infections.
Our programmes are implemented by a national youth volunteer service corps known as groundBREAKERs in partnership with more than 200 community-based non-government organisations, 5 600 schools and 500 clinics across South Africa. These programmes reach 500 000 youth every month through direct face-to-face interaction – and are complemented by an integrated media campaign on TV, radio, print, mobile, outdoor and the web.
We also provide training and support services, such as toll-free helplines for youth and parents, to provide comprehensive, factual and personalised sexual health and HIV/Aids education to deliver on our mission to help ensure a generation of complete, creative and connected youth who have the tools to stay HIV free.
