PR Internships Opportunity At Rothco

Job description

Purpose statement:
Support the implementation of PR strategies in line with client marketing and campaign objectives

Main outputs and responsibilities for this position:

PR coverage:

• Timeous and appropriate distribution of press releases.
• Assisting with effective media liaison to generate maximum PR coverage.
• Follow-up with media regarding coverage for reporting and relationship maintenance purposes.
• Assisting to achieve and exceed client coverage targets (PR coverage, medium, region, etc.)

Media relationship maintenance:

• Support the line manager to ensure that media have accurate and appropriate client spokesperson and contact details.
• Assist the line manager to ensure that media’s requirements for quotes, interviews and further information are answered timeously and appropriately so as not to damage relationships. 

Media list updating:

• Support the line manager and relevant content manager to review and update the media list aligned to client strategies.
• Daily maintenance of media lists.

Internal reporting and collaboration:

• Internal updates to line manager and relevant content manager regarding media contacts, coverage and relationship maintenance.
• Effectively using the Project Bubble system, including tracking time worked on each project and ticking tasks complete.
• Liaising with the line manager regarding briefs to ensure clarity of implementation.
• Effective teamwork and communication to achieve client marketing and campaign objectives.

Requirements

• Currently studying towards a relevant tertiary degree or diploma qualification in marketing; project management; PR; communications; journalism or media studies.
• Any form of work experience.
• Some knowledge of related industries such as marketing, advertising, media, PR and digital. 

Skills:

• Project management and planning
• Organisational and administration
• Ability to multitask and prioritise requirements
• Strong written and verbal skills
• Excellent interpersonal and relationship management skills
• Work well in a team environment
• Strong MS Office (Word, PowerPoint and Excel)

Attributes:

• Strategic and analytical thinking
• Attention to detail
• Ability to work under pressure
• Ability to take responsible initiative
• Positive attitude with a willingness to learn
• Approachable
• Team player
• Ability to take constructive criticism to develope

CONTACT DETAILS
Salwa Beukes
Rothko
+27 21 448 9457
[email protected]

Or Apply Here