| Key Purpose | The content marketing consultant is responsible for creating compelling content for the Integrated Reputation Management portfolio. This person will be responsible for providing content through a variety of channels, including blogs, newsletters, articles, opinion pieces, information graphics, website pages, book content, reports, press releases and social media. The content marketing consultant will need to provide content plans according to a content strategy as developed by the Head of Content Marketing in the Reputation Management Division. This position requires a person with PR, editorial, strategic and technical skills and expertise and more importantly, a passion for good, engaging content. The successful candidate will be expected to perform the following responsibilities, but is not limited to the below only: • Develop and manage content plans according to the content strategy • Develop content in various forms, including, press releases, opinion pieces, website content, media responses and reports • Ensure that all content is consistent across various channels • Develop content for landing pages and drive traffic to these pages • Play an advisory and consulting role to the Brand and PR teams • Manage content calendars for the corporate blog and website • Project manage large content project when required • Work with and provide support to the Head of Social Media on social media content for the Corporate brand • Approach content in an integrated manner in order to repurpose content from PR, brand teams as well as Technical Marketing • Work with various internal and external stakeholders, including clients and suppliers • Manage briefs for video and photography shoots, as well as design agencies |
| Key Outputs | The successful candidate will be expected to perform the following responsibilities, but is not limited to the below only: • Develop and manage content plans according to the content strategy • Develop content in various forms, including, press releases, opinion pieces, website content, media responses and reports • Ensure that all content is consistent across various channels • Develop content for landing pages and drive traffic to these pages • Play an advisory and consulting role to the Brand and PR teams • Manage content calendars for the corporate blog and website • Project manage large content project when required • Work with and provide support to the Head of Social Media on social media content for the Corporate brand • Approach content in an integrated manner in order to repurpose content from PR, brand teams as well as Technical Marketing • Work with various internal and external stakeholders, including clients and suppliers • Manage briefs for video and photography shoots, as well as design agencies |
| Competencies | The successful candidate will be required to display the following key competencies for the role • Excellent writing and proofreading skills • Must understand and have the ability to build strong content plans and campaigns targeted at various audiences • Ability to develop content for Search Engine Optimisation (SEO) • Ability to engage with senior management within the organisation • Ability to translate complex concepts into engaging and simple content • Ability to understand the voice of the organisation and adapt the tone of the content to the audience • Project management experience and skills • Attention to detail • Excellent interpersonal skills • Ability to work well in a team • Ability to work under pressure and meet deadlines |
| Qualifications & Experience | • Matric and writing skills training • Appropriate tertiary qualification (degree with marketing, communication or language components) • Minimum 3 to 5 years experience (PR, editorial, social media, communication or agency experience) • Web communication and digital experience an advantage |
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