YV Mag! Successful youth marketing…Biz Community feature.

YV Mag!, an online magazine produced by Youth Village, has also announced it will extend its reach, offering readers the option to read the virtual magazine online or receive the print ready magazine through email.

Successful youth marketing

“YV Mag! is a source for developmental information, a tool for communicating progress and positivity, a platform for the youth to express their experiences, fears, dreams and hopes in words,” says Bruce Dube, founder and MD of Youth Village.

Described as an elegant virtual magazine, designed by the youth for the youth it was created after Youth Village’s success, with 96 000 page views since January 2011 and 36 279 page views from January to April 2012, by using only Facebook as promotional tool. The portal reaches youth in both rural and urban areas in South Africa and across the entire continent of Africa.

It focuses extensively at facilitating for better access to information among the youth and its core focal point lies in availing information that can be deemed both developmental and relevant to issues they deal with on a daily basis. It has found favour in the eyes of a British Council Initiative, Global Change Makers, for its effort and clear distinction in the role it plays for its country. Because of Youth Village’s success, Dube was selected among the 60 global change makers attending the Youth conference in Belgium.

Youth Village has partnered with various youth centres, institutions and organisations across the country to help distribute the magazine with the hope of reaching even the most remote areas and availing it to the fast growing audience of online readers. There is also an option to download it directly from the portal.

For more, go to www.youthvillage.co.za.

Full article @  http://www.bizcommunity.com/Article/196/39/73825.html