David Beckham’s bodywear

Designer Victoria Beckham has offered her approval of husband David’s new H&M underwear collection, which will be unveiled to selected members of the press today – with the football star himself in attendance. The official launch will take place tomorrow, when the line will go on sale to the public.

David Beckham fever has well and truly hit London, ahead of his H&M underwear launch tomorrow. Giant shopping bags bearing the footballer’s face have been deposited in different locations across London, including Tower Bridge, Covent Garden, Potters field and the two Westfield shopping centers. The Swedish chain has also posted its soon-to-be televised advert, starring the man himself, on YouTube. The black and white film, which is bound to brighten up your morning, shows Beckham modelling the collection to the sounds of Don’t Let Me Be Misunderstood by The Animals. The advert will air this Sunday 5 during the first break of the Manchester United vs. Chelsea match.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham said. “Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.”

“Over the past year, I’ve been developing my body wear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”